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ART
DESTINATION

Art, architecture, and cuisine:
Enjoy a stay in an immersive artwork

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“Dog-Friendly Room” for Your Art Stay Starts on the 1st of June, 2024

“Dog-Friendly Room” for Your Art Stay Starts on the 1st of June, 2024

Art Destination, Shiroiya Hotel (Maebashi, Gunma) welcomes guests to enjoy the art stay with their dogs. The designated room is located on the ground floor by the entrance and the walkable streets filled with lush green by the rivers are in the vicinity. Maebashi is only 100km away from Tokyo. The hotel is in the middle of downtown Maebashi where various contemporary architecture by acclaimed architects, art exhibitions, and Showa-period nostalgia are mingled.

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マンゴー、パッションフルーツなどトロピカルな「⽩井屋ザ・アフタヌーンティー」

マンゴー、パッションフルーツなどトロピカルな「⽩井屋ザ・アフタヌーンティー」

この夏、館内カフェラウンジ「⽩井屋ザ・ラウンジ」にてマンゴーやパッションフルーツなどのトロピカルフレーバー満載の爽やかな夏のアフタヌーンティーを2024年7⽉1 ⽇（⽉）より提供いたします。⼤胆な吹き抜け空間に緑とアートがあふれる美術館のサロンのような空間で、夏のおいしさを凝縮したスイーツとセイボリーをお楽しみください。

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Notice of Change in Operating Hours and Business of “the LOUNGE”

Notice of Change in Operating Hours and Business of “the LOUNGE”

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Shiroiya Hotel Pop-up Shop at Nihombashi Takashimaya Department Store Scandinavian Fair

Shiroiya Hotel Pop-up Shop at Nihombashi Takashimaya Department Store Scandinavian Fair

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Rooms

Choose from 25 unique rooms across the Heritage Tower, a bold renovation of the former hotel, and the Green Tower, a new structure inspired by memories of the grassy banks of the old Tone River. Each guest room is its own private museum, featuring the works of a different artist. Immerse yourself in the imagination of four world-renowned artists, designers, and architects, who have each created a distinct concept room.

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Jasper Morrison Room

Jasper Morrison Room

This room was designed by Jasper Morrison, a leading British designer best known for his work in furniture, lighting, tableware, and everyday products. His design philosophy, termed "super normal," is a pursuit of low-key, intuitive design. Morrison designed this room like a beautiful wooden art crate, enveloping guests in the warmth of natural materials, from the wood-paneled bedroom to the stone-clad bathroom and cypress soaking tub. Opening wooden shutters reveals a surprise: a view into the void, as large windows look onto the atrium of the Heritage Tower. Enjoy a private view of the art from this understated space, immersed in the luxury of your own precious time. Morrison designed the room without a television to encourage relaxation and creativity.
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Michele De Lucchi Room

Michele De Lucchi Room

Italian architect Michele De Lucchi has designed a tribute to traditional Japanese itabuki wooden shingle work in a room he calls "The 2725 Elements Room" for its 2725 shingles. Light spills between the shingles to create delicate patterns of shadow and light. Recalling a cozy wooden mountain hut, the room is optimized for relaxation and a sound night's sleep. De Lucchi is known for his humanistic designs that connect with people on an emotional level. With his commitment to artisanship and natural materials, he has created a room that is calm yet full of warmth. The room has no television, so guests can fully immerse themselves in the design.
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Sou Fujimoto Room

Sou Fujimoto Room

The theme of growth permeates Sou Fujimoto's design for the SHIROIYA HOTEL, from the Green Tower that appears to grow from Babakkawa-dori Street behind the hotel, to the lush greenery in the Heritage Tower atrium. As a city, Maebashi aims to foster growth, and in Fujimoto's unique guest room, signs of new growth sprout in the form of lush ficus leaves that add dimension and color to the space. In this calm room without a television, a color palette of white and gray interspersed with greenery promotes relaxation and the growth of new ideas.
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Leandro Erlich Room

Leandro Erlich Room

Like his "Lighting Pipes" installation that twists and turns through the hotel atrium, Argentinian conceptual artist Leandro Erlich was inspired by what is usually concealed in this special room. The main feature is a playful reimagining of the plumbing pipes that are usually hidden. Brass pipes wend their way around the room, immersing guests in his artistic vision. The pipe motif pops up in unexpected places throughout the room, from the furniture to the bathroom accessories. Enjoy the luxury of having an art museum all to yourself. Without a television in the room, the mind is free to wander.
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Junior Suite Room

Junior Suite Room

The spacious junior suite on the top floor of the Heritage Tower is the largest room in the hotel, at a spacious 57 square meters. A balcony juts out over the atrium and Leandro Erlich's "Lighting Pipes" installation, for an exceptional view. Enjoy the luxurious, open-plan bathroom with a free-standing bathtub. With original artworks by Hiraku Suzuki and Mineki Murata, this room is your private oasis.

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Executive Room

Executive Room

This spacious 52-square-meter room in a cool palette of white, gray, and dark wood is designed to help you relax and recharge. Enjoy original works by British artist Ryan Gander and plush, comfortable furnishings that contrast with the raw concrete finishes from the old Shiroiya Hotel of the 1970s. Focus on your work or creative activities at the spacious desk, surrounded by art. The Executive Room is an ideal environment to find inspiration.
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Dog Friendly Room

Dog Friendly Room

Dog-friendly rooms for an artful stay with your furry friends. Located on the first floor above ground for easy access, the rooms are equipped with dog enclosures, dog beds, dog bowls, and more. The hotel's passages, the lush Babakkawa-dori Street, and Maebashi's nostalgic shopping streets are all nearby.
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Deluxe Twin Room

Deluxe Twin Room

Our Deluxe Twin Rooms are larger than our Superior Rooms, measuring 35-41 square meters. With two semi-double beds arranged in a Hollywood Twin style (side by side), these rooms are ideal for staying with family or friends. Enjoy a relaxing stay surrounded by original artwork.
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Deluxe Room

Deluxe Room

Slightly larger than the Superior Rooms, the Deluxe Rooms measure around 25-35 square meters, and comfortably accommodate two people, or even a child sleeping with you. Relax and take your time, as you enjoy the artwork that changes its expression over time.
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Superior Room

Superior Room

These simple, uncluttered rooms are ideal for single use. The 25-32 square meter rooms, furnished with a sofa and coffee table designed by Sou Fujimoto, are ideal for relaxing and enjoying the artwork, which is different in each room.
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Dine
Dine
Dine
Dine

Dine

Explore Gunma’s ingredients and food culture at SHIROIYA HOTEL .For culinary experiences that will captivate your senses, enjoy fine dining at “the RESTAURANT” and casual cuisine at “the LOUNGE,” a cafe and lounge under the soaring atrium.

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Art
&
Design

Enjoy a luxurious stay surrounded by the works of world-renowned creators, including the architecture of Sou Fujimoto and light art by Leandro Erlich.

Art & Design
Art & Design
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Activity

Explore the natural beauty of Gunma’s environment with guided hikes and canoeing excursions, or immerse yourself in Japanese culture through tea ceremony instruction or kimono dressing with English guidance.

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Activity

Story

Introducing the people who are connected to Shiroiya Hotel and ways to enhance your stay through interviews and stories.

Sou Fujimoto : Interview

Sou Fujimoto : Interview
Hiroshi Sugimoto : Interview

Hiroshi Sugimoto : Interview
Tatsuo Miyajima : Interview

Tatsuo Miyajima : Interview
History of SHIROIYA

History of SHIROIYA
3days 2nights Getaway

3days 2nights Getaway

Access

2-2-15 Honmachi, Maebashi City, Gunma Prefecture

15 minutes on foot or 5 minutes by taxi from Maebashi Station on the JR Ryomo Line

BY TRAIN
From Tokyo to Takasaki by Joetsu / Hokuriku Shinkansen: Approximately 50 minutes.Takasaki to Maebashi: Approximately 15 minutes on the JR Ryomo Line
BY CAR
Approximately 15 minutes from Maebashi IC on the Kanetsu Expressway
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