Stories

ROOM 02　CHIHARU SHIOTA

ROOM 01　MASAHIRO SEKIGUCHI

SHIROIYA GETAWAY RECOMMENDED ITINERARY

Enjoy an inspiring and refreshing break, exploring art, culture, cuisine, and breathtaking scenery over 3 days and 2 nights

Sou Fujimoto: Special Interview Part I

Toward the Future: Architecture, The City and Global Affluence as Seen Through the Prism of Shiroiya Hotel’s Revitalization

Sou Fujimoto: Special Interview Part II

In Part I of this article, architect Sou Fujimoto spoke about how the renovation idea of Shiroiya Hotel started and how it developed over time. In this part II of the interview, he discusses his architectural inspirations and thoughts while bringing the new hotel to life.

Tatsuo Miyajima : Special Interview

Creating Wonderful New Memories for Visitors

SHIROIYA HOTEL Original products

Matcha-tei | Courtesy of Shinsoken

Greeting

A former silk-manufacturing city, Maebashi was a crucial pioneer that immensely contributed to Japan's modernization. Today, inspired by its vision "Where Good Things Grow," Maebashi is undergoing a remarkable transformation. SHIROIYA HOTEL, a historic Japanese inn boasting a history of 300 years, is now reborn into a brand new source of inspiration for food and art culture.

SAWAKO KANAI

KENZO ONODA

SOU FUJIMOTO